Are You Trying to Understand the Google Analytics Attribution Model Reports?

You are not alone.

On my content creation mission, I found a great resource for Google Analytics information that I wanted to share. Have you heard of LovesData?

Benjamin breaks down some of the most frequently asked questions from GA users. He manages several digital marketing courses online as well as educational videos like the one below on his LovesData YouTube channel.

Attribution reports and UTMs

I picked this video because it supports the reason that you should be using oogur. In order to clearly see where your incoming traffic and leads are coming from, you need to do some pre-work for your attribution reports to be effective. If you leave your content up for GA to interpret for you, you won’t get completely accurate data.

For example: If you create a blog post and then share it with your favorite Slack community, all of those clicks and conversions, unless you have tagged them with UTM tags, are going to show up in your GA reports as Direct Traffic. You know that isn’t right, but you won’t be able to tell the difference without the UTM tags clarifying this traffic source for you.

Sign up for an oogur account to get started with UTM tags.

Explanation in Plain English – The Video


What did you think?

Answer these questions for me in the comments please!

  1. After watching the video, what do you think about the different models?
  2. How are you measuring success now?
  3. Do you currently favor one model over the other in your Google Analytics console?

Let me know in the comments below!

Just one more reminder… Sign up for oogur. 🙂

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