UTM tags – Like playing poker without blinds …
That may not be the best analogy, but it’s the best I’ve got right now. 🙂
I love when I see marketing explained in ways that make me laugh. On Twitter this weekend, Stephanie Studer started the fun with her Tweet:
— Stephanie Studer (@Editrix_Steph) August 10, 2018
Stone Temple, But Not The Pilots
The Tweet contained a link to a blog post by a marketing agency called Stone Temple. I did a little digging on them and learned that they were recently acquired by Perficient Digital! As we are a startup, this news was exciting because I know that it took a lot of hard work and dedication to reach that stage in their business. Congrats to them!
What’s so funny?
This video is a little corny (my kind of humor), but really well articulated with regard to the explanation of how and why to use UTM tags. They explain some best practices and some don’ts when it comes to using UTM tags to help track digital marketing success.
Start using UTM tags today
Sign up for an oogur account. Rather than using the Google URL Builder or a spreadsheet, as many marketers do, we make it pretty easy for you to build links, use consistent UTM tags, and see crystal clear Google Analytics reports.
- Date - August 13, 2018